About UsAbout Us

It all began in Tolentino, Italy, in the region of Ancona, during the late 19th century. Victorio Lambertucci, born into a Genoese family, left his homeland searching for a better future and arrived in Buenos Aires, Argentina.

There, he opened his first bakery.

What began as a small bakery soon became the beginning of a family tradition that would continue for generations. Victorio and his wife raised twelve daughters, including Andrenia, who would later marry Antonio Vieytez.

Antonio inherited not only the bakery business from his father-in-law, but also the passion for dough, ovens and craftsmanship. Over the years, Antonio owned twelve bakeries throughout Argentina.

At the beginning of the 20th century, pizza restaurants as we know them today did not yet exist. Pizza was born inside traditional bakeries, where Italian recipes slowly transformed through Buenos Aires culture into what the world would later know as Pizza Porteña— thicker, cheesier, richer and deeply connected to family gatherings and neighborhood traditions.

From Antonio and Andrenia came Julieta, who grew up inside the family bakeries and later married Ernesto Castillo. Like the generations before him, Ernesto inherited the bakery and pizza traditions, eventually owning eight bakeries during his lifetime.

Then came Daniel Castillo. Born inside Panadería Santa Fe, Daniel spent his childhood between bakeries, ovens, flour sacks and pizza trays. His life unfolded inside legendary family bakeries including Santa Fe, Lilian, Fénix and La Unión.

Years later, Daniel founded Aldea de la Costa in Mar del Plata — a combination of bakeries, cafés and pizzerias that grew to four locations.