FREE OBSESSIONBUSINESS SCHOOLFREE OBSESSIONBUSINESS SCHOOL
OUR WAY TO GIVE BACK TO THE COMMUNITY; LEARN AND GROW WITH OBSESSION PIZZA
120 HOURS. TUITION-FREE. REAL-WORLD ENTREPRENEURSHIP EDUCATION.
January 12, 2027
Approximately 120 hours
100% tuition-free
Our Mission
Obsession Business School is a community entrepreneurship initiative created to help aspiring entrepreneurs build the knowledge, practical skills and confidence needed to pursue responsible small-business ownership. The program is completely free for participants and is taught directly at Obsession Pizza in Orlando, using a real operating business as part of the learning environment.
Why We Created It
After approximately four decades of entrepreneurial and business-development experience, founder Daniel Castillo created the program to give back by sharing practical knowledge with people who want to change their future through entrepreneurship. Obsession Pizza contributes the training, facilities, operating experience and approximately 120 hours of education at no tuition cost.
Our objective goes beyond completing a course. We want participants to be better prepared to create sustainable businesses, generate employment and contribute to the economic activity of their communities.
Our Community Impact & National Vision
Our mission goes beyond teaching business fundamentals. We aim to help aspiring entrepreneurs, particularly those facing barriers to business ownership, develop practical plans, evaluate affordable business models, and gain the confidence to pursue sustainable economic opportunities.
Beginning with our next Orlando cohort in January 2027, we intend to track meaningful outcomes: enrollment and program completion, business plans developed, businesses launched, access to independent support resources, and employment opportunities created over time.
Orlando is our starting point. Our long-term vision is to build a practical, replicable entrepreneurship education model that can be adapted by local partners and expanded into additional U.S. communities, including through lower-investment formats such as food trucks, kiosks, and small-scale food businesses.
Our goal is to contribute to stronger local economies by helping more people move from business ideas to informed action - one entrepreneur and one community at a time.
WHO IS THIS FOR?
We created the Free Obsession Business School to break down barriers and provide real, actionable guidance for individuals who often face the steepest hurdles in the business world.
Low Access to Capital
Providing practical, low-cost strategies to start, manage, and grow a business without needing a massive bank loan.
Women Entrepreneurs
Creating a supportive, empowering space to foster leadership, financial independence, and business mastery.
Individuals Older Than 55
Proving that it is never too late to reinvent yourself, leverage your wisdom, or turn a lifelong passion into a thriving enterprise.
Veterans & Household Heads
Veterans transitioning to civilian careers, heads of household and others facing barriers to business ownership.
“We aren't just teaching business mechanics—we are here to help people succeed, build sustainable futures, and thrive on their own terms.”
WHAT PARTICIPANTS WILL LEARN
Each stage builds the essential capabilities needed to transition from foundational knowledge to full operational execution.
Entrepreneurship & Business Foundations
Owner mindset, how a small business works, customers, sales, costs, ownership responsibilities, and turning an idea into a viable business.
Management & Leadership
Building and leading a team, hiring, training, scheduling, accountability, organization, and customer-service leadership.
Operations, Food Safety & Quality
Production discipline, food safety, inventory, receiving and storage, preparation, quality control, and consistency.
Marketing, Sales & Customer Development
Understanding customers, generating demand, local marketing, social media, reputation, promotions, sales channels, and retention.
Financial Management
Food and labor costs, pricing, margins, break-even, profit and loss, cash flow, budgeting, and financial discipline.
Practical Business Operations & Launch
Suppliers, inventory, POS, daily controls, service, maintenance, KPIs, launch planning, and business-readiness practice in a real operating environment.
Community & Institutional Partnerships
Obsession Business School welcomes collaboration with government agencies, community organizations, chambers of commerce, financial institutions, and private-sector partners working to expand access to entrepreneurship and economic opportunity.
Obsession Pizza contributes its available facilities, operational experience, and educational resources to this initiative. At this stage, the program does not solicit or accept monetary donations or institutional financial contributions.
We welcome non-financial collaboration in the following areas:
- Participant referrals: Connecting eligible aspiring entrepreneurs with our free program.
- Mentorship and technical expertise: Sharing practical business guidance, training, and professional knowledge.
- Community outreach and networks: Helping the program reach people who face barriers to business ownership.
- Independent financial opportunities: Introducing qualified participants to grants, scholarships, lending programs, or other assistance provided directly to participants by independent organizations, subject to their own eligibility and approval decisions.
- Future collaboration: Exploring ways to replicate entrepreneurship education in other communities.
Our purpose is to connect education with practical resources and relationships that can help participants pursue sustainable business opportunities.
Interested in collaborating? Contact our team to discuss community and institutional partnership opportunities.
CONTACT OUR TEAMFrom Education to Opportunity
Participants are trained and evaluated throughout the program. Completion does not guarantee financing, business ownership, a franchise or any specific business opportunity. For participants who demonstrate readiness, the program is designed to help create a responsible pathway toward entrepreneurship and, where appropriate, connection with independent financial and community partners. All financing decisions remain solely with the participating financial institution under its own eligibility and underwriting standards.
Next Cohort - Orlando
The inaugural program begins January 12, 2027. Participation is limited to 20 people. The course is 100% tuition-free and will be delivered directly at Obsession Pizza in Orlando, Florida.
Only 20 places available for the next cohort.
Apply For Business School
Complete the application below. Only 20 places available for January 12, 2027.
LOCATION: ORLANDO, FLORIDA
MEET DANIEL CASTILLO
Daniel Castillo
Founder, Obsession Pizza & Obsession Business School
Daniel Castillo is an entrepreneur and business executive with nearly four decades of experience establishing and leading companies in Argentina and the United States across the automotive, financial services, and hospitality industries.
His leadership roles include Vice President of Autogermana S.A., an authorized BMW dealership; President for 24 years of MS Mar del Plata S.A., owner of Vieytez Negocios Prendarios and an authorized Hyundai dealership; and President for 10 years of DCV Motor Group, which operated an authorized Geely dealership under the Motorshow name and Motorcredit, an automotive lending business.
He also served four years as President of Motorplan S.A. de Capitalización y Ahorro, founded Motorshow Miami in Florida and La Aldea de la Costa, a bakery and café business, and holds a commercial pilot license.
As founder of Obsession Pizza in Orlando, Florida, Daniel now brings his entrepreneurial experience to Obsession Business School, an initiative dedicated to practical business education and expanding opportunities for aspiring entrepreneurs.
PROUD MEMBER OF THE
Florida Restaurant & Lodging Association